RALPH LAUREN x G2 ESPORTS

"Launched in 2000, the Pink Pony Campaign is the Ralph Lauren Corporation’s global initiative in the fight against cancer. It supports programs that help to ensure quality treatment and reduce the disparities in cancer care. To help raise money and create awareness amongst a younger demographic, we were brought in to closely collaborate with Ralp hLauren & G2 Esports to produce a Streamathon style livestream on interactive gaming and entertainment focused platform Twitch. Working closely with Ralph Lauren's marketing team, we produced a 3 hour, interactive livestream, complete with live voting, gaming competition, donation drives and music performances, featuring the stars of the G2 Esports pro gamer roster. With nearly 800k unique views, it was a resounding success. We went on to create a series of social content in the weeks preceeding this event."