Uniqlo are a global brand, but have also developed sustainabilty programs, one of which is the RECYCLE, REUSE & REDUCE campaigns. To help visualize one element of the movement, we were asked to produce a 6 part series, showing different methods of up-cycling clothes. The brief was to help visually display, simplify and explain how to mend clothes with a variety of methods, whilst keeping Uniqlo's distinct visual language. We also were able to add a touch of fun and colour in the details and the edits, as well as producing the custom music for the campiagn.
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