For the launch of the retrospective book 'Ralph Lauren's Polo Shirt', which coincided with a new flagship store opening in Berlin, we were asked to capture the colour and presence of the brand across Germany's capital city. The 360-degree marketing campaign to accompany the book launch, reflected on the incredible cultural impact that the Polo Shirt has had over the past five decades and aimed to reintroduce it to a new generation through a series of initiatives and installations. A mixture of dynamic, colourful, active and busy images were required to capture the grandiosity and nostalgia of the campaign.
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