Zalando wanted to create entertainment content for 2025, so Highsnobiety enlisted us to produce an entertaining, reality style, fashion challenge series. The goal was to make an entirely shoppable series, whereby the cast of stylists would create outfits from current fashion ranges – blending entertainment and E-commerce.
With a focus on entertainment, we approached the episodes in a high energy, highly stylised, set driven, multi camera sets, incorporating Airport lounge sets, sports games, fitting rooms, chaos and campy laughs.
We made sure the challenges ran live, making the content feel authentic, and getting genuine reactions, laughs and frustrations throughout.
Stylistically, we kept the edits fast, punchy, with as little exposition as possible, and gave the cast the most ideas, set elements, script points and energy to work with.
Zalando wanted to create entertainment content for 2025, so Highsnobiety enlisted us to produce an entertaining, reality style, fashion challenge series. The goal was to make an entirely shoppable series, whereby the cast of stylists would create outfits from current fashion ranges – blending entertainment and E-commerce.
With a focus on entertainment, we approached the episodes in a high energy, highly stylised, set driven, multi camera sets, incorporating Airport lounge sets, sports games, fitting rooms, chaos and campy laughs.
We made sure the challenges ran live, making the content feel authentic, and getting genuine reactions, laughs and frustrations throughout.
Stylistically, we kept the edits fast, punchy, with as little exposition as possible, and gave the cast the most ideas, set elements, script points and energy to work with.